Belt Drive | Infeed Conveyor Belt


The packaging market is under constant review. The market is subject to changing consumer preferences, increased packaging requirements and higher volumes. Next to that the margin are compressing and sustainability requirements are increasing at every step of the value chain. More than ever companies within the market, need a partner that can help them to stay competitive. With the direct drive belt  motor developed by Magnetic Innovations, you can offer solutions to your customers that will help them thrive. Combining the motor with your smart infeed conveyor system, will result in high dynamic applications that will help to boost productivity, while also saving cost.

Technology behind the belt drive (PMSM)

The belt drive is a new generation of single-side mounted direct drive 3-phase Permanent Magnet Synchronous motors (PMSM). The motor type is a brushless 3–phase PMSM with its rotor on the outside directly driving the conveyor belt. The motor is equipped with an integrated single turn absolute encoder which enables direct control of the motor without the need for magnetic alignment and homing. The direct drive motor is fully integrated into the hub. These belt drive motors are also called intelligent infeed motors and are specifically designed for high dynamic applications in the packaging equipment market.


  • Unique formfactor to enable compact belt systems
  • Fast response to load and/or position variations
  • High position accuracy
  • Direct-Drive technology
  • No gears or external gearbox (no oil or grease)
  • Zero motor maintenance
  • Zero backlash
  • Easy conveyor belt swap due to single side mount
  • Horizontal, vertical and diagonal mounting capability
  • Single turn absolute encoder (no homing or magnetic realignment)
    • Available encoder protocols:
    • Absolute Sine/Cosine 1Vpp
    • Absolute BiSS/SSi (RS422)
    • Incremental ABZ (RS422)
  • Easily removable and adaptable HUB geometry for custom crowning or lagging
  • UL approval pending
  • Compatible with industry standard 3-phase Motor drives.

Increase the turnover per square meter​

With the changing market the question arises: how to keep up with the demand and growth without an expansion? Finding ways to save space can help companies to make room for new equipment and materials. This is one of the advantages of implementing the belt drive motor by Magnetic Innovations. Because you can integrate the brushless 3-phase PMSM motor into the construction, it saves a lot of space,  With our motor integrated into your infeed conveyor system, you can offer your customers the possibility to increase production floor space and increase the turnover per square meter.

Belt drive: lower maintenance and energy cost

Our direct drive motor is used for conveyor belts that benefit from a single sided mounting interface or so called cantilever design. This enables easy belts changes, cleaning and maintenance without the time consuming dismantling of the front side supporting frame. On top of that, our brushless 3-phase PMSM motor reduces energy consumption significantly. They fall within the IE4 super premium efficiency class. Because of this, applications with a belt drive motor are very cost efficient, offering long term reduction in operation cost.


The efficient design of the belt drive motors have been proven in various dynamic packaging solutions. We offer two different series. The significant difference between the motors is sensored (servo motor) versus sensorless operation:

  • Belt drive sensored servo motor – SBM 125 series
  • Belt drive sensorless motor – DBM 125 series

Contact us for more information